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☆ How Whitney Wolfe Herd's fateful deal with a Russian mogul deprived early Bumble employees of a stock windfall when she became a billionaire
▼ + stars: | 2023-11-06 | by ( Ben Bergman | ) www.businessinsider.com time to read: +23 min

I'm fucking done," she told a reporter at Time, who described Wolfe Herd as "blinking back tears" during the interview. "My hands are tied," Wolfe Herd told the audience, according to several people who were in the room. Wolfe Herd once called him her biggest mentor, saying, "He's become my family and one of my best friends." Some early employees said they only found out about the shadow-equity program, and who received it, years later. Based on the current share price, Wolfe Herd is no longer a billionaire, though her fortune still sits at an estimated $627 million.

Persons: Whitney Wolfe Herd, Andrey Andreev, Wolfe Herd, Bumble, Whitney Wolfe, Wolfe, Bumble wasn't, Charley Gallay, I've, Robbie McKay, McKay, Jerod Harris, Sarah Mick, Bumble's, That's, Mick, Justin Mateen, Tinder, Antoine Antoniol, Andreev, What's, He's, —, Jody Thelander, Alexandra Williamson, Samantha Fulgham, Chelsea Maclin, Caroline Ellis Roche, Michael Herd, they'd, Taylor, they're, Vivien Killilea, didn't, Charles Elson, Elson, Blackstone, Forbes, Ben Bergman Organizations: Worldwide Vision, Nasdaq, Carlton, Getty, Fortune, Andreev's, TechCrunch, Southwest, telltale, Founders, Chelsea, Austin, Ritz, Mailchimp, Intuit, University of Delaware, Twitter Locations: Russian, Austin, Los Angeles , California, Bumble, Northern California, Deer Valley , Utah, Punta Mita , Mexico, Tinder, London, Bermuda, WVL, San Francisco, Texas, Positano, Italy, Bay, Atlanta, MagicLab, Badoo, bbergman@insider.com

☆ Bumble founder Whitney Wolfe Herd steps down as CEO. She’ll be replaced by Slack’s leader
▼ + stars: | 2023-11-06 | by ( Clare Duffy | ) edition.cnn.com time to read: +4 min

New York CNN —Bumble founder Whitney Wolfe Herd is stepping down as chief executive after nearly a decade running the dating app company. Wolfe Herd will remain at Bumble as executive chair. Wolfe Herd started her career at rival dating service Tinder, which she co-founded. Today, Bumble is the parent company of four apps — Bumble, Official, Badoo and Fruitz — and the Bumble app has expanded to include features to help people find friends and professional connections. When Bumble made its initial public offering in 2021, Wolfe Herd, then 31, became one of the world’s youngest self-made female billionaires.

Persons: Bumble, Whitney Wolfe, Wolfe, Lidiane Jones, Slack, ” Wolfe Herd, Jones, Wolfe Herd, Andrey Andreev, Andreev, —, Salesforce, Sonos, ” Jones Organizations: New, New York CNN, Wall Street, Group, Microsoft, Bumble Locations: New York

☆ Bumble CEO: Here are the 'crazy hacks' I used to grow my app into a $1.9 billion company—one of them cost only $20
▼ + stars: | 2023-10-15 | by ( Megan Sauer | ) www.cnbc.com time to read: +3 min

Bumble had a "modest budget" at the time, Wolfe Herd said in a MasterClass course released on Thursday. Instead of traditional marketing campaigns, Wolfe Herd put together a series of "crazy hacks" to drum up interest in her Austin, Texas-based startup, she said. Wolfe Herd used a similar tactic with college fraternities, dropping off pizza with branded bumblebee stickers slapped onto the cardboard boxes. For Wolfe Herd, the momentum was validating. Seven years after launching the app, Wolfe Herd became the youngest female founder in history to take a company public.

Persons: Whitney Wolfe Herd, Bumble, Wolfe Herd, —, Fortune, Andrey Andreev, Forbes, She'd, Wolfe Organizations: Badoo, Aspen Ideas, Bumble Inc, CNBC Locations: Austin , Texas, Aspen , Colorado

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